Client
Project

Retail design

World of Tanks is a multiplayer online action game by Wargaming.net company. The visualizations were made for the guideline of World of Tanks dealer stores. To enhance authentic atmosphere, in addition to mock-up of a tank, wall prints, modular stands and shelves, surfacing materials and light, we also implement other decorative elements: frames with tank digital art, branded t-shirts on walls, mannequin, fake ammunition, etc.

Showcase

Option one

A simple version of retail zone. The outlet basis is a modular exhibition construction, e.g. OCTANORM modules. Goods are laid out on glass shelves and lit by spotlights located above. The back wall is covered with a WoT key art. Average area: 5-15 square meters.

World of Tanks Dealer Stores
World of Tanks Dealer Stores

Pavilion

Option two

A separate outlet with three walls. The front part is open and serves as an entrance/exit. Sidewalls could be common with other pavilions or independent. Main features of this retail zone are modular stands, shelves and reception. Average area: 15-25 square meters.

Pavilion

Option two

A separate outlet with three walls. The front part is open and serves as an entrance/exit. Sidewalls could be common with other pavilions or independent. Main features of this retail zone are modular stands, shelves and reception. Average area: 15-25 square meters.

World of Tanks Dealer Stores

Store

Option three

A stand-alone, well-viewed from any direction souvenirs outlet with a fairly simple form. For more authentic look, the store was designed with two slightly slopped entrances, decorated with brick gray walls and wooden floor. Red illumination along the ceiling and entrance adds branded shades to the interior. A half-sized mock-up of tank and two game places connect all the details and finalize the interior. Average area: 25-40 square meters.

World of Tanks Dealer Stores