Overview
TELS CARGO emerged as a separate entity from TELS, a well-established brand in the European transportation market, with a clear focus on automotive cargo transportation. Our team led the brand identity transformation, starting with the redesign of the logo, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
The new TELS CARGO logo retains key elements of the TELS brand – its typography, color palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between “G” and “O” in CARGO, subtly reinforcing movement, as “GO” signifies motion and progress.
Promo materials 2023
For the 2023 promo materials, we crafted a dynamic and modern visual style that reflects TELS CARGO’s professionalism and forward-thinking approach. Using conceptual imagery with a tech-inspired touch, we emphasized innovation and movement in the transportation industry. The color scheme blends sophisticated gray tones with bold orange accents, reinforcing the brand’s identity. Orange, symbolizing the sun, light, and optimism, takes center stage, adding energy and confidence to the designs while maintaining a sleek and stylish aesthetic.
Wall calendar 2023
Envelopes and letterhead
Polyester tote bag
Paper bag
Pens
Branded ribbon
Wall clock
Wrapping paper with ribbon
Holiday greeting card and envelope
Notebooks
Folder
Block of notes
Wrapping paper with ribbon
Phone stand
Promo materials 2024
For the 2024 promo materials, we continued to evolve the visual identity established in 2023, further refining the balance between gray and orange tones. This year, we incorporated business-conceptual imagery to highlight TELS CARGO’s client-oriented philosophy, emphasizing trust, reliability, and partnership.
Wall calendar 2024
Booklet
Pens
Paper bag
Notebook
Folder
Exhibition stand
For TransRussia 2024 (Moscow), we designed an exhibition stand that highlighted TELS CARGO’s brand identity. Inspired by the circular element of the logo, the stand featured dynamic graphic accents, symbolizing movement and connectivity. A white and orange color scheme ensured a modern look, while imagery of drivers at work conveyed a welcoming and client-focused company culture.
With 580+ companies and 30,000 visitors, the event provided a valuable platform for TELS CARGO to strengthen industry connections and showcase its expertise in road freight logistics. The engaging stand design helped create a lasting impression on visitors and potential partners.
